Doing a little bit of extra research about target audiences, looking more specifically at 'youth marketing'.
In this article it says how the term 'youth marketing' typically refers to a demographic (group) of 12 - 34 years. Then more specific marketing aimed at smaller age ranges:
Tween marketing - 8 to 12 years.
Teen marketing - 13 to 19 years.
College marketing - 18 to 23 years.
Young adult marketing - 22 years +
As I already mentioned in my last post (here), I'll be focusing primarily on the tween and teen market.
"Successful brands marketing to youth have a foundation in or association with key interests and drivers among youth: music, sports, fashion, video gaming and technology, among others."
What this basically means is that it is these mediums that are particularly attractive to the youth market, for both advertising of, and as the platform for the product itself.
"Youth marketing strategies commonly include television advertising, magazine advertising and online marketing. Today young people expect to be able to learn about, interact and be entertained with brands or services targeting them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school and college programs, product sampling and influencer marketing."
This section tells us the most effective methods of advertisement to the youth market. As expected the most commonly used mediums are TV, magazine and online.
A quick but non-the-less helpful post. Back to drawing!
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